When minds meet (like at conferences) the share reading lists. One of the books that was generously reccommended (thanks @jonmott and @leighblackall) by conference goers is called The Cluetrain Manifesto. It is relevant to us at COMARKER™ because it is a marketing book, and that is what we are attempting to do, but it doesn’t offer prescriptions. Instead, it causes nervous yet excited beads of sweat to form on my forehead. I am not media illiterate; I have read Mcluhan, but I feel late to the party reading Cluetrain ten years after its first publication.
One section that hits hard today, just as the Canadian Government is deciding how closely it wants to follow America’s DMCA, is in the chapter “In Defense of Optimism”:
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I am sitting in the foyer at the UBC Downtown campus, drinking luke-warm coffee, and waiting for the keynote. Follow along at the conference website if you can’t attend, or wait until one of the many ed-techy commentators make some remarks about what they have seen.
More to follow.